Grow your Practice Series – Session 3: Retention and advancement – from clients to ambassadors

Recording – Presenter: Alison Cooke ( 1.5 hours – Category B)


  • Understand and map the client journey
  • Define the persona of your preferred client(s)
  • Start defining what success looks like for a client and feed that into your messaging and value proposition
  • Know the difference between a client and ambassador, and manage those cohorts differently
  • Learn strategies and activities that help to build ambassador networks


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