Grow your Practice Series – Session 1: Defining your product and unique offering

Recording – Presenter: Kathy Elliot ( 1.5 hours – Category B)

  • Overview of the fundamental elements of marketing strategy
  • Understand your unique voice and positioning as a counsellor
  • Defining your vision, value, ideal practice and clients
  • Create a high-level positioning statement
  • Review your product list and rates
  • Review your repeat booking process and packages



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