Grow your Practice Series – Session 2: Marketing and brand strategy – establishing practice goals and revenue

Recording – Presenter: Kristi McKenzie ( 1.5 hours – Category B)

  • Be equipped to create a 12 month marketing strategy
  • Understand the elements of a good brand and brand strategy
  • Be able to define goals for your practice including revenue goal.
  • Develop a monthly dashboard that enables you to monitor progress against plan
  • Start marketing yourself through free/ cost effective channels including social media, client news, networking events and PR


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